Working Living Innovating
As the Lead Designer, I developed strategic design interventions to enhance the Amara Raja Manufacturing Campus in Tirupati. The project focused on spatial optimization, employee well-being, and sustainability, integrating collaborative spaces, biophilic design, and mobility improvements. By aligning with industrial urbanism trends, the proposal reimagines the campus as a future-ready, human-centric workspace that fosters innovation and productivity.
Year
2023
Role / Collaboration
Lead Designer
Strategy | Print Design
4 Months
The Amara Raja Way
An ethos-driven approach to industrial development, focusing on innovation, sustainability, and community empowerment. This philosophy shapes the Tirupati campus, fostering non-migratory employment, technological advancement, and long-term growth while creating a thriving, future-ready workplace.
Roadblocks in Manufacturing
This page outlines key challenges in the manufacturing sector. It highlights the need for strategic design interventions to address these issues, ensuring industrial campuses remain resilient, efficient, and sustainable in a rapidly evolving economic and social landscape.
Cognitive Approach to Campus Design
This page explores Kevin Lynch’s cognitive mapping principles, emphasizing pathways, edges, nodes, districts, and landmarks as key elements in shaping industrial campuses. By integrating these urban design strategies, the campus fosters better navigation, stronger identity, and enhanced connectivity, ultimately improving the employee experience and spatial efficiency.
Creating Cohesive Districts
This page highlights the importance of distinct campus districts in fostering community pride, social connections, and collective identity. By designing spaces with unique character and purpose, the campus enhances employee engagement, collaboration, and a sense of belonging, strengthening the overall workplace environment.
Innovation at Amara Raja
This page defines innovation as a core value, emphasizing the company's commitment to continuous improvement, efficiency, and transformative thinking. It highlights how innovation at Amara Raja goes beyond products and processes, shaping work culture, problem-solving approaches, and future growth strategies to drive long-term success.
Signage and Wayfinding: Strengthening Identity
The strategic use of signage and wayfinding to enhance both navigation and brand identity across the Amara Raja campus. By integrating cohesive design system ensures seamless movement while reinforcing the organization’s visual identity. These interventions not only improve functionality but also foster a sense of pride and belonging among employees and visitors, creating a unified and inspiring campus experience.
